Marriage is a timeless business, linked to an ever-growing tradition, in which many couples choose to believe and invest. As part of this training course, fundamental topics will be addressed, ranging from luxury tailoring to marketing and communication, through an intensive and effective program based on theoretical lessons and practical internships in the atelier.

Who is it aimed at?

This course is aimed at all those who wish to acquire new experiences in the bridal fashion sector, with particular attention to an increasingly competitive market, which requires highly qualified and expert professional figures.

Plan:

1st Day of Course

FIRST PHASE: Pre-sale

- Hospitality;
– Stylistic consultancy
– OUTFIT etiquette and DRESS CODE;
– Etiquette and rules of behavior in daily life, at work and at the table.

SECOND PHASE: The Sale
– Proposal;
– Sales Method;
– Telephone Marketing;
– Social Marketing;
– Tailoring.
2nd day of course
THIRD PHASE: Atelier Management
- Organization;
- Acquisitions;
- Administration.
FOURTH PHASE: The Competitor
– Offline/online competitor;
– BLOG Influencers.
FIFTH PHASE: Analysis of the Problems
– Problem Solving.

3rd day of the course

Work on the Figure
– Personal and Image Care;
– Charisma and strong predisposition for customer management;
– TEAM work (collaborative effort for a common goal, SALES);
I work on the company
– Brand Identity (The elements that constitute it);
– Personal Branding notions.
Internship
After the 3 days of classroom lessons, depending on the availability in the atelier and the number of participants, the calendar according to which the students will be able to carry out the internships will be announced.

Professor
Lawyer, young stylist and brilliant entrepreneur with a passion for fashion, she inherits the great tradition in the world of weddings from her important family. Daughter and granddaughter of great women, mothers and entrepreneurs in the sector, she was nourished by these atmospheres, by the great energy and shining example of these important female figures who passed on to her the love for family and the passion for work, doing of her as the great woman and professional of today.

Maria Laurenza, in fact, could not resist the call of the wedding world and, after legal training, the Life & Business Coaching masters in the USA and a fruitful career as a consultant in public and institutional communication, she followed her great passion for 'wedding dress. A passion that led her to travel for years around the world, in search of unknown trends, fabrics, styles and flavors and to identify, for her creations, the potential of new foreign markets.

Dubai, New York, the East, the most prestigious fashion and bridal catwalks in Europe, such as Milan, Moscow, Madrid and Barcelona. From every trip, from every fashion show, Maria Laurenza has been able to bring with her a suggestion, a memory, a particular fabric, an original decoration, elements that create her current and cosmopolitan stylistic signature.

His collections have established themselves, in a short time, with explosive force in the Italian bridal fashion panorama, fully expressing his international style. In 2018, after the countless successes of his fashion shows on the most important audiences and for the most prestigious audiences, he decided to set off to conquer the Capital, where he opened his second Atelier, destined to become a point of reference for Capitoline fashion, with its bright, elegant and refined spaces.

Teaching materials
The cost of participation in the course includes all teaching materials (handouts, notepads, pen, pencil, folder, badge).

Certificate of attendance
At the end of the course, a certificate of participation will be issued by ACCADEMIA DEL WEDDING (Edizioni CALL) signed by Maria Laurenza, director and coordinator of the course.

The course does not give the right to CFU (University Training Credits) but can be included in the internship/training activities of one's curriculum vitae and training.

A maximum of no. is allowed. 4 (four) hours of total absence; if this limit is exceeded, no certificate of participation will be issued.

Course duration
The course lasts 3 (three) days, from Thursday to Saturday, from 9.30 am to 1.30 pm and from 3.00 pm to 7.00 pm (with a lunch break of an hour and a half), for a total number of hours of approximately 24 hours .

3 additional days are planned for the participants, during which they will be part of Maria Laurenza's staff as INTERNS, to experience firsthand a "REAL WORK" experience in the prestigious Maison ML or on the occasion of any of its fashion shows and events .

Coffee breaks
Coffee breaks are included in the course participation fee for all 3 days of classroom lessons

For information Tel. +39 081-18547905 – WhatsApp 3473041980 Email: info@accademiadelwedding.it